21c Museum Hotels is a boutique hotel chain that doubles as a contemporary art museum. Each location features rotating exhibitions, immersive installations, and locally inspired design, creating a stay that feels more like an experience than just a night away. Blending hospitality and culture, 21c invites guests to sleep, eat, and explore surrounded by thought-provoking art. My goal with the campaign was to help bring their unique brand to life through visuals and language that felt as dynamic and thoughtful as the spaces themselves. Each execution was rooted in the human feeling of wonder — not just seeing art, but living in it.