Warby Parker Campaign

Warby Parker is an American eyewear brand founded in 2010 by four Wharton School students who sought to disrupt the high-cost, monopolized eyewear industry. By designing frames in-house and selling directly to consumers online and in retail stores, Warby Parker offers stylish, high-quality prescription glasses starting at $95, significantly undercutting traditional prices. Our goal for this campaign was to convey to our target audience the main goal and brand mission for Warby Parker; Buy a pair, give a pair. We also wanted to carry with that Warby Parker’s confident and stylish brand image when shaping this campaign.